HEROLD DESIGN
Cookie Management Policy
1. What is a Cookie?
A cookie is a small text file placed on your device (computer, tablet, smartphone) when you visit a website. It allows the site to remember information about your browsing session in order to improve your user experience or analyse traffic.
Cookies do not contain viruses and cannot damage your device. Some cookies are essential for the website to function; others require your prior consent.
2. What Cookies Do We Use?
The website www.herold-design.com uses four categories of cookies, in line with the recommendations of the French data protection authority (CNIL):
2.1 Strictly Necessary Cookies
These cookies are essential for the website to operate correctly. Without them, certain core features would be unavailable. They do not require your consent.
| Cookie Name | Provider | Duration | Purpose |
| cookielawinfo-* | Herold Design | 1 year | Stores your cookie consent preferences |
| viewed_cookie_policy | Herold Design | 1 year | Records whether the cookie banner has been acknowledged |
| PHPSESSID | Web server | Session | WordPress/PHP session identifier |
| wordpress_* | WordPress | Session | WordPress admin authentication and session |
2.2 Preference Cookies
These cookies allow the website to remember your choices (language, region) in order to provide a personalised experience. They are only activated with your consent.
| Cookie Name | Provider | Duration | Purpose |
| pll_language | Polylang | 1 year | Remembers the selected language (FR/EN) |
| wp-settings-* | WordPress | 1 year | Stores display preferences for the site |
2.3 Analytics Cookies
These cookies allow us to measure the audience of our website (pages viewed, visit duration, traffic sources) in order to improve its content and usability. Data collected is aggregated and anonymised.
| Cookie Name | Provider | Duration | Purpose |
| _ga | Google Analytics | 2 years | Unique identifier used to distinguish users |
| _ga_* | Google Analytics | 2 years | Maintains Google Analytics session state |
| _gid | Google Analytics | 24 hours | Distinguishes users over a 24-hour period |
| _gat | Google Analytics | 1 minute | Throttles the rate of requests sent to Google |
2.4 Marketing Cookies
These cookies may be used to show you targeted advertisements based on your interests, or to measure the effectiveness of advertising campaigns. They are only placed with your explicit consent.
| Cookie Name | Provider | Duration | Purpose |
| _fbp | Meta (Facebook) | 3 months | Tracks conversions and Meta/Instagram ads |
| fr | Meta (Facebook) | 3 months | Delivers and measures Facebook advertising |
| IDE | Google (DoubleClick) | 13 months | Targeted advertising via Google Display Network |
3. Retention Period
Cookie retention periods vary by type. In all cases, and in accordance with CNIL guidelines, no cookie requiring your consent is stored for more than 13 months. After this period, your consent is requested again.
4. Your Consent and How to Manage It
On your first visit to our website, a cookie management banner allows you to accept or decline the different categories of non-essential cookies. You may change your preferences at any time.
4.1 Via our consent banner
Click on the “Manage consent” link at the bottom of the page to access the cookie management panel and update your choices at any time.
4.2 Via your browser settings
You can also configure your browser to accept, decline or delete cookies. Here is how to do so for the most common browsers:
- Google Chrome: Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Microsoft Edge: Settings > Privacy, search, and services > Cookies
Please note: disabling certain cookies may affect the functionality of the website and degrade your browsing experience.
4.3 Third-party opt-out tools
For analytics and advertising cookies from third-party platforms, you may also use their dedicated opt-out tools:
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Meta / Facebook: Account Settings > Ads
- Google Advertising Network: https://adssettings.google.com
5. Third-Party Cookies
Some cookies on our website are placed by third-party partners (Google, Meta/Instagram) when you interact with features embedded in our pages. We have no direct control over these cookies. We invite you to review the privacy policies of these third parties:
- Google: https://policies.google.com/privacy
- Meta (Facebook / Instagram): https://www.facebook.com/privacy/policy
6. Updates to this Policy
This Cookie Policy may be updated to reflect changes in technology, the services used on our website, or applicable regulations. The date of the last update is shown at the top of this document.
7. Contact
For any questions about the use of cookies on our website, please contact us:
Herold Design
9 rue Hérold – 75001 Paris, France
Email: paris75001@herold-design.com
Phone: +33 1 44 82 56 58
Supervisory authority: CNIL – www.cnil.fr